There's a lot of interest in the food world around "natural" and "clean label."  A quick Google search turns up loads of information on what these words mean.  What could we say, what should we say about our bakery treats?  I thought long and hard about how to convey the essence of our products in a way that's easy to understand.  Here's what I came up with:  Simple ingredients, simply made, simply delicious!  I can say that about all our treats.   They're crafted with simple ingredients.  They're simply made - no complicated recipes or processes.  And they're simply delicious!